Insights
The Missing Piece in Your B2B Marketing Puzzle
Social Media levels the playing field, gathers valuable insights, tells your story, drive leads, and provides customer support
Does your B2B business have a social media presence? If your first thought is, "Why would they, it's not important for B2B commerce" you wouldn't be alone… but you'd be wrong.
In the world of B2B commerce, it's not always easy for small to mid-sized companies to compete with their larger counterparts. But with social media, you can level the playing field. Similar to how a conversation in a Zoom meeting feels the same whether there are 9 or 900 people, social media allows you to make your company appear bigger and more established than it actually is. And the best part? It's easily scalable and cost-effective. So, you can compete with the giants in your industry without breaking the bank. In addition to leveling the playing field, social media also offers valuable insights into the performance of your campaigns with all the ways you can...
Social media provides businesses with real-time metrics that can help track the performance of their campaigns. You can quickly and easily see what's working and what's not, and then use those insights to improve your other marketing efforts. We all know that Facebook, Instagram, and LinkedIn collect tremendous amounts of data from their customers. By leveraging this information, you can find your target audience, and...
If you're not telling your own story, someone else will. With social media, you can take control of your brand narrative, showcase what makes your company unique, and avoid having your story told by someone else. You can illustrate your company’s achievements by sharing updates about new product releases, success stories, and industry. Additionally, highlighting your company culture, mission, and values can help attract both potential customers and top talent. When your customers hear about the incredible work you have done, it will help...
Did you know that B2B buyers spend almost a third of their purchase consideration time conducting independent research online? A different study highlighted that 34% of B2B buyers have spent more time looking for products on mobile devices and social media platforms since the pandemic started. That's a lot of time spent on Google and social media. By sharing compelling content on your social channels, you can engage these buyers, keep your company top of mind, and indirectly improve your company's SEO. When your posts get shared, liked, and commented on, it sends social signals to Google that your content is valuable and relevant, which can help boost your search rankings. Finally, once your sales skyrocket, you can use social media to...
Social media allows you to quickly respond to customer inquiries, collect feedback, and resolve issues in real-time. Whether it's a public reply or a private chat via Direct Message, a prompt response that attempts to resolve the problem to everyone's satisfaction demonstrates to buyers that you care about your customers and take their concerns seriously. By using social media as a customer support channel, B2B companies can improve customer satisfaction, increase customer retention, and enhance their overall reputation.
With the benefits of scalability, data gathering, storytelling, lead generation, and customer support, social media plays a crucial role in B2B commerce. That's why Candela Partners looks for social media presence and utilization during every digital presence analysis and sales/marketing diagnostic. If your company is still sitting on the social media sidelines, it's time to step up your game. Don't let your competitors steal the spotlight and the market share!
Ignite growth.
